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Phone: (913) 829-3903
Fax: (866) 554-7051
PO Box 4493
Olathe, KS 66063
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Email Appends and Reverse Appends 

Strengthen Your Existing Customer Relationships:

Our suite of Append Products allows businesses to take advantage of both email and traditional advertising vehicles to execute marketing campaigns and build stronger relationships with their customers. Our Append and Reverse Append can add a vast amount of information to your database records, including: email and postal addresses, name, age, income, gender, marital status, dwelling type, lifestyles, interests and much more. 

Your enhanced database will help you build new or increased revenue opportunities and provide you with the resources to reach your customers more effectively. 

Our Email Append Can Offer:
  • One of the largest email append databases in the industry with more than 100 million unique email addresses attached to over 200 million postal records
  • Average match rates of up to 15-30% for consumer files and up to 5-15% for business files
  • Extended address verification, allowing us to match a record that has an outdated postal address by referencing up to 5 years of residential address history
The Reverse Email Append Process:
While some companies have been focusing on traditional direct mail and building an offline database, many companies have been capitalizing on the power of the Internet, capturing the email addresses of their Web site customers and subscribers. Unfortunately, many of these companies know nothing more about these individuals other than their email addresses. Our Reverse Email Append service provides household data to companies interested in obtaining more information about their online customers. This process will allow you to append a vast amount of information to your email records, including: name, address, age, income, gender, marital status, dwelling type, lifestyles, interests and much more.
Email Appends and Reverse Appends will allow you to:
  • Build new revenue opportunities
  • Dramatically increase traffic to your Web site
  • Save money (email marketing costs a fraction of direct mail or telemarketing)
  • Yield a substantially higher response rate; adding online marketing to the traditional marketing mix has consistently shown higher response rates
  • Determine results almost immediately
  • Learn more about your customers’ lifestyles and demographics
  • Use custom analytics to maximize email ROI (or response rates)
  • Capitalize on new direct marketing channels
  • Increase the lifetime value of your database
  • Establish online relationships with your customers resulting in a higher return on your marketing investments

Email Appends and Reverse Appends 

Our Append can help you reach your customers through a new channel, as well as provide you with a deeper understanding of your customers. The Data Enhancement solution enables marketers to target and communicate to their customers more effectively by allowing you to enhance your file with more than 700 powerful data elements. These include:
  • Demographic elements
  • Lifestyle and interest selects
  • Purchase behavior information
  • Household automotive selects and more
While most companies have a good understanding of their overall customer characteristics, many do not really understand how their online customers differ from their traditional offline customers. A Discovery Report is an incredibly powerful tool that profiles your customers by demographic characteristics, leisure activities, hobbies, interests and geography. The Discovery Report will compare your verified online
customers to the rest of your customer database. By obtaining a deeper understanding of your online customers, you will be able to more effectively reach and target this valuable customer segment.
 

© 2007 | King Marketing Group, Inc.
PO Box 4493 | Olathe, KS  66063
P: 913.829.3903 | F: 866.554.7051