A basic profile model can give you a quick snapshot of what your clients look like. This type of profile helps us outline the common attributes of your target audience and pinpoint, with more precision, your target audience based on demographics. This report will score prospect records and provide us with a detailed demographic view of your customer file. This information assists with more informed decisions on how to target and strategize your campaigns.
Your current file is matched against our comprehensive database to create a customized market penetration analysis. The strength of this profile lies in its ability to provide up to 25 consumer and 15 business demographic overlays, revealing more information about your customers, so you can market more effectively. We can utilize this intelligence to build you a much more qualified, custom prospect database that will allow you to have the potential for higher response rates, less waste, and higher return on investment.
Are you looking for a fast and economical way to develop a targeted prospect universe? The response model identifies key differentiators of your best customers, and uses these differences to find more prospects that are most likely to respond to your offers or make purchases. This model compares and identifies the differences between two types of customers such as responders and non-responders, renewals and cancels, and paid and unpaid customers.