Find New Customers
The KMG approach to data makes the difference. When you’re executing a multi-channel data driven campaign, or simply need an effective mailing list, let KMG be your data partner. We can work with you in any capacity or level you need.
We know data inside and out, and understand the strengths and limitations of the premier files. KMG is an expert at matching your specific database needs to a file’s strength. This can unlock the true potential of your next marketing campaign.
Reach economically active consumers at their home address with demographic and lifestyle attributes available to create the ideal prospecting list.
Use business classification tools to identify businesses that are a good fit for your products and services.
Go beyond traditional B2C and B2B data offerings with prospect segments that are based on special attributes.
Access the newest data on customers who have recently experienced a life event such as new homeowners and new movers.
Personalize your marketing campaign with lifestyle data such as hobbies, interests and other self-reported preferences.
Reach educators based on grade or subject taught, students, and other key decision-makers in education.
Find customers based on recent and frequent activities and spending characteristics that focus on monetary value.
Take advantage of mortgage and property records to find homeowners at their primary address.
Access vehicle owners by year, make and model.
Connect with customers who have self-reported information on medical conditions and health-related needs.
Access valuable insight into which consumers are most likely to build long-term and profitable relationships with your business.
Build Custom Files
King Marketing Group are database experts that have been trained to build effective custom databases, with multiple layers of filters that will outperform a bland list of selects. We have worked with clients through the years in building custom databases that have given our clients and end-users an advantage in their marketing campaigns.
Building custom databases for clients on an ongoing basis for monthly, quarterly and annual marketing campaigns is at the heart at what we do at KMG. We take our 25+ years of experience in working with data on all levels and put it to work for you. Our approach is unique in the market place. The depth and breadth of data, suite of products, and knowledge of data coupled with our processing capabilities gives you the opportunity to partner with one of the leading data providers in the country.
KMG can uncover and build multiple micro targets within your target market audience. This segmentation can give you the ability to utilize different creative, messaging, versioning and offers to specific groups. We can help make your campaigns be more relevant and increase response rate.
Remove duplicates within your file by predetermined business rules. We can customize the business rules of any multi-duplication process to meet your specific needs. This enables you to capitalize on the largest target market possible and eliminate the most waste. KMG can help increase response rates and reduce costs.
Append latitude and longitude coordinates to your file, along with the distance from your store locations. KMG can create custom radius data extractions to build a custom data file for prospecting or client promotions. We'll help reduce waste and increase response rates by getting you closer to your target audience.
KMG can convert data files into your desired format. We'll parse the data in your current database and convert fixed length fields and custom layouts to fit your data feed or CRM.
KMG can identify and eliminate duplicate records between multiple files. We'll also retain unique records by predetermined business rules and file priority
End List Fatigue
The KMG data approach makes the difference. All mailers can experience list fatigue over time and a decrease in response rates. There is no single compiler that can carry all available records within your target market, or within a specific geography and parameters. KMG can revitalize your direct mail efforts significantly, by giving you a boost in your target market potential, on average by 25% or more. This can be done by KMG utilizing multiple premier files, with your exact filters, netting you a larger file with more qualified prospects than ever before. This makes a major impact in our client’s direct mail efforts.
We can also ensure that the best files are being utilized for your specific database needs. This can make a big impact on the overall success of your campaign. We take the worry and unknowns out of the equation and put our loyalty with you. Our team of experts have been building custom databases for over 20 years. Our understanding of the strengths and weaknesses of the credible files will unlock the true potential of your marketing campaign.
Enhance Client Data
Our data enhancement solutions find the missing information and complete the data puzzle. Data enhancement will append your current customer data with additional attributes so you can understand your customers in more depth.
Data enhancement is necessary to personalize your message to your customers. KMG can help segment your messaging and offers to the right audience on a more personalized level.
Update your current customer database with detailed demographics, such as age, income, or marital and household status. You can also go further by appending lifestyle attributes, such as hobbies and interests, and buying behaviors, such as buying a new home or car.
Appending data enables enhanced messaging and segmentation. A firmagraphic append includes adding the organization's industry, NAICS code, structure, annual revenue, size and market segment. Contact details, such as the company's location, phone number, web address, job titles, and email addresses, can also be added to your existing B2B marketing file.
KMG utilizes directory assistance data to add telephone numbers to your customer data. Updating telephone numbers adds an important point of contact when connecting with customers.
Reach more customers with multi-channel campaigns. KMG can locate the contact names and postal addresses that correspond to the telephone numbers you currently have on file.
Enhance customer communication and ROI by appending lists with email addresses. KMG can identify email addresses for your customers and confirm their approval to receive email communications with an opt-in permission email.
Use your current email list to personalize your communications and reach your prospects through additional channels. KMG can take your current email list and append contact names and postal addresses for use in multi-channel campaigns.
Clean Client Data
Data hygiene prepares your data files for optimum direct marketing by correcting inaccurate information. KMG is highly experienced with best practices for cleaning customer data. Benefit from postal discounts, high deliverability rates and increased responses by ensuring addresses in your current database are accurate and meet current postal guidelines before mailing.
KMG optimizes your current customer database by:
- Standardizing addresses to meet postal requirements and correcting zip codes
- Updating outdated addresses and verifying addresses are valid and complete
- Validating individual delivery points, such as separating business and residential addresses
- Updating addresses that have been converted by local authorities or have been renamed or renumbered
- Ensuring move update compliance for customers on your list who have moved in the last 48 months
KMG can further optimize your database by cleaning out unnecessary data associated with:
- Do Not Mail- Consumers who have registered with the Direct Marketing Association to eliminate direct mail solicitations
- Do Not Call- Consumers who have registered with the National Do Not Call list to prevent telephone solicitations
- Individuals with a bankruptcy, judgement or tax lien
- Deceased individuals
- Addresses associated with prisons and correctional facilities
- Names and addresses of minor children