Last updated January 1, 2020
King Marketing Group, Inc. does not compile business or consumer data. We provide a variety of data, marketing, hygiene, and analytic products (“Services”) to provide tailored services to our clients to assist their end users’ marketing efforts. Our solutions, many of which are described on this website, are used for direct mail, email, online, and other marketing channels.
Information That We Use in Our Services
To provide our Services, we may receive data from a variety of sources, including national data compilers, third party vendors, and our own clients. The data we receive from our clients for products or services is only retained, or shared with our business partners, to the limited extent necessary to complete the associated processing functions of the products or services. This data is never stored by King Marketing Group, Inc., or its partners.
Business Contact Information. Business information that we may obtain from our partners, such as a third party vendors, or compilers, may include name, company name, job title, email address, postal address, phone number, and domain name.
Consumer Information. Consumer information that we may obtain from one of more of our partners, or that is provided by our clients, may include various identifying and demographic information about individuals and households. It often includes name, gender, age, and contact information. It may also include self reported personal interests and hobbies.
How We Use the Information We Receive
Data Marketing Services. Our Services include providing marketing information to our clients, generally regarding which customers or prospective customers are most likely to be interested (or disinterested) in certain offers. Similarly, we help our clients identify and understand their customers better by providing insights about them. Our customers include (but are not limited to) agencies, marketers, reseller partners, and colleges and universities.
Additional Marketing Services. Other Services we may sometimes provide to our clients (or that they may provide to their own clients), which may overlap with or supplement the above, may involve (a) assistance in targeting and optimizing of direct mail and email campaigns, display, mobile and social media marketing; (b) measuring the effectiveness of online or offline ad campaigns by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases; (c) analyzing and optimizing our clients’ (or their service providers’) proprietary databases; or (d) providing data “hygiene” services, which is how companies update and/or “clean” their databases by either verifying, removing or correcting old, incorrect or outdated information.
How We Share Information with Third Parties
We may share information with marketing services, platforms and service providers in order to provide the Services we have described above and below. This includes:
- Customers: As described above, we license the Information in various ways to our customers (and sometimes to partners and resellers, who license the Information to their customers), when we provide our Services.
- Partners: We also may share the Information, including personally identifiable information, with business and data partners for related services to provide more tailored targeted marketing, advertising, and communications. Likewise, we may do so for analytical purposes, including to help these other parties measure campaign performance, inform future campaigns, or to handle, analyze, or segregate this Information on our or our customers’ behalf.
- Service Providers: We share the Information with a variety of service providers in order to operate, protect and advertise our Services and maintain our website(s). For instance, we may share the Information with tech and customer support providers, marketing and advertising providers, other data providers (such as to enhance, perform hygiene on or verify our Information), security vendors, payment vendors (as to our business to business information), and other companies that help us deliver or develop Services.
- As required by law or to protect any person or entity: We may disclose Information if we believe that such disclosure is necessary to (a) comply in good faith with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or otherwise defend the rights, property or safety of King Marketing Group, Inc., our customers, or any other person or entity.
Information We Collect Through Our Website
When submitting a request on our Contact Us page, we will use this information for the purpose of the request. This information is never shared with anyone outside of our company.
When submitting a request to opt out, or on our Do Not Sell My Personal Information page, the information submitted is strictly used for the purpose of the request.
Your Marketing and Data Management Choices
You may “opt out” of our marketing database on our “opt-out” page, email us at email@example.com, or submit by mail. When submitting the request by email or mail, please include your name, current address, your email address, and desired request of action. If you prefer to mail, please send to:
King Marketing Group, Inc.
16412 S. Loiret St.
Olathe, KS 66062
We will process your request within 30 days from the time we received the request, or sooner where required by law.
If you would like to opt out of direct mail advertising in general, we recommend that you visit the DMA Choice website, at dmachoice.thedma.org. The DMA Choice service is managed by the ANA (Association of National Advertisers) and allows you to follow a few easy steps to ensure that your marketing preferences are honored. Many of our partners will only accept requests directly from you. We can provide that information upon request.
If you wish to opt out of online targeted ads (sometimes referred to as “interest-based” or “personalized” advertising), you can also visit the opt-out portals operated by the industry groups the National Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA), and you can learn more about how those opt-outs work on those linked web pages. Please note that these online opt-outs are cookie-based. Thus, if you browse the web from multiple browsers or devices, you will need to opt out from each browser and/or device, and for the same reason, if you change browsers or clear your browser cookie cache, you will need to perform this opt-out function again. Opting out in this way will not prevent you from seeing all types of online ads; it generally will prevent targeted ads customized to what advertisers think may be most likely to be relevant and of interest to you.
If King Marketing Group, Inc. markets to you by email, in our corporate capacity – such as if you are a client or prospective client of ours and we send information about our Services — you may “unsubscribe” from our marketing emails through a link placed in the emails.
Security and Data Integrity
King Marketing Group, Inc. takes steps to help ensure that the data we handle is transmitted securely. This may include various types of physical and electronic security, including firewall protections, encryption, hashing or truncating of data, and access controls. While neither we nor any platform can guarantee 100 percent safety from hacks or illegal intrusion, we employ efforts that are designed to ensure that this does not occur.
California Consumer Privacy Act Notice
The California Consumer Privacy Act (“CCPA”) takes effect on January 1, 2020. It provisions that a resident of California (“consumer”) has certain rights to their personal information. “Personal information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information does not include publicly available information, which is information lawfully made available from federal, state, or local government records. See further: CA CIV CODE 1798.140, subsections (g) and (o).
The consumer rights provisioned by CCPA are broadly known as the following:
Right to Know
A consumer has the right to request that a business that collects a consumer’s personal information disclose to that consumer the categories and specific pieces of information the business has collected about that consumer, the categories of sources from which such information was collected, and the categories of third parties with whom the business shares personal information. A consumer can exercise their right to know twice in a 12-month period. The request is also limited to the previous 12 months prior to the request. See further: CA CIV CODE 1798.100, 110, 115, 130
Right to Opt-Out of Sale of Personal Information
A consumer has the right, at any time, to direct a business that sells personal information about the consumer to third parties not to sell the consumer’s personal information.
Right to Delete
A consumer has the right to request that a business delete any personal information about the consumer which the business has collected from the consumer. However, a business or service provider is not required to comply with a consumer’s request to delete the consumer’s personal information if it is necessary for the business or service provider to maintain the consumer’s personal information in order to:
- Complete the transaction for which the personal information was collected, provide a good or service requested by the consumer, or reasonably anticipated within the context of a business’s ongoing business relationship with the consumer, or otherwise perform a contract between the business and the consumer.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity;
- To enable solely internal uses that are reasonably aligned with the expectations of the consumer based on the consumer’s relationship with the business;
- Comply with a legal obligation;
- Or a number of other enumerated exceptions
King Marketing Group, Inc. products and services rely on data collected from a range of third party data providers, including both government and private sources, which may include a consumer’s personal information. Under the CCPA, a resident of California may submit a verifiable consumer request to exercise the three rights above. If you are a resident of California (as defined in CA CCR 17014) and would like to submit a verifiable consumer request to King Marketing Group, Inc., you may do so on our opt-out or Do Not Sell My Personal Information page, or email to firstname.lastname@example.org, or call (913) 829-3903.
In order to prevent improper or potentially fraudulent requests under CCPA, a business must only respond to verifiable consumer requests only from that consumer. Such requests must only come directly from the consumer themselves or their agent that is authorized in writing, such as a power of attorney, and must include documented proof of the consumer’s identity (and agent’s identity, if applicable).
The CCPA also provides that a business shall not discriminate against a consumer because the consumer exercised any of the consumer’s rights under the CCPA.
Pursuant to CA CIV CODE 1798.130, King Marketing Group, Inc. discloses that products and services sold to customers may contain personal information of California consumers (as defined in CA CIV CODE 1798.140). Such products and services are typically used for address validation, identity verification, or for marketing and CRM (customer relationship management) purposes. Categories may include name, address, phone number, email, gender, date of birth, age, race, marital status, home-ownership status, hobby and lifestyle interest preferences, vehicle type preference, consumer credit card holding status.
We do not knowingly collect personal information from minors under 16 years of age in California unless we have received legal consent to do so. If we learn that personal information from such California residents has been collected, we will take reasonable steps to remove their information from our database, or to obtain legally required consent.